What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing

What Is Online Marketing?

Online marketing, also known as digital marketing, is the use of online channels and platforms to promote a product, service, or brand. Online marketing agencies adopt strategies and tactics, such as:

Search engine optimization (SEO): Improving the visibility and relevance of a website or web page on search engines like Google or Bing.
Search engine marketing (SEM) uses paid advertising on search engines to drive traffic and leads to a website or landing page.
Social media marketing (SMM): Social media marketing is the use of social media platforms, such as Facebook, Twitter, Instagram, or LinkedIn, to create and share content, build relationships, and increase brand awareness.
Content marketing: The creation and distribution of valuable, relevant, and consistent content, such as blog posts, videos, podcasts, or ebooks, to attract and retain a clearly defined audience and drive profitable customer action.
Email marketing: Emails are used to communicate with prospects and customers, deliver personalized messages, and nurture leads through the sales funnel.
Video marketing: Online digital marketing agencies use of video to showcase your product, service, or brand, educate your audience, and entertain your viewers.
Affiliate marketing: Using third-party websites or platforms, such as Amazon, to promote your product, service, or brand and earn a commission for each sale or action.