GOOGLE ADS
- Google Ads, is a platform that allows businesses to create and display ads on search engine results pages (SERPs) and other websites that are part of the Display Network. The goal is to reach a target audience and drive conversions, such as clicks, leads, or sales.
- Google Ads works on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on their ad. displayed based on the keywords that are targeted, as well as other factors such as location, device type, and audience demographics. When someone searches for a keyword that is targeted by an ad, the ad may appear at the top or bottom of the search results page.
- There are several different types of including search ads, display ads, video ads, and shopping ads. Search ads appear at the top or bottom of search engine results pages, while display ads appear on other websites that are part of the Display Network. Video ads are displayed on YouTube and other video-sharing platforms, while shopping ads appear in results.
- Google Ads also offers a number of targeting options, allowing advertisers to hone in on their ideal audience. They can target specific keywords, locations, devices, and even certain times of day to ensure that are reaching the right people at the right time. This level of precision can help businesses maximize their ad spend and achieve a better return on investment.
Google Ads: How important are they for businesses?
Aim for the proper audience and timing
greater understanding of your consumers
Simple and reasonably priced
Increase your ROI.
Create many campaigns with various goals.
Monitor your outcomes.
Google Ads
