The optimum time to publish on social media appears to be at all hours of the day since the internet never sleeps. In order for your social team to organise, prioritise, and develop a fruitful social media marketing strategy, we’re going to dispel this fallacy.
With roughly 5 billion users across multiple platforms, social media offers a variety of options. Over the past few years, social media has developed significantly as a cross-functional and collaborative platform. Social media is now having an influence on the company across several teams, including customer experience, sales, product development, content, and marketing, as opposed to when it was just used for brand exposure.
Best Times to Post on Social Media Overall
- Best times to post on social media:
- Mondays from 10 a.m. to noon
- Tuesdays from 9 a.m. to 2 p.m.
- Wednesdays from 9 a.m. to 1 p.m.
- Thursdays 9 a.m. to noon
- Fridays from 9 to 11 a.m.
- Best days to post on social media: Tuesdays and Wednesdays
- Worst days to post on social media: Sundays
Depending on your objectives, the nature of your material, and your audience, each social media site provides advantages. Consider reviewing your social media KPIs if you see that interaction isn’t where you want it to be. Of course, being aware of the days when involvement is highest aids in achieving those objectives.
When analysing the data for each social network separately, we regularly see that Tuesdays, Wednesdays, and Thursdays, often between 9 a.m. and noon, have the highest engagement levels. The majority of social media sites, including Facebook, Instagram, Twitter, and LinkedIn, show that midweek mornings are a profitable period. In the afternoons, engagement on Pinterest and TikTok is greater.
But there’s more to social media sharing than just this quick statistic. Throughout the week and at dramatically diverse times, each network experiences a range of participation levels. Engagement varies considerably more when industries are taken into account.
Best Times to Post on Facebook
- Best times to post on Facebook:
- Mondays from 8 a.m. to 1 p.m.
- Tuesdays from 8 a.m. to 2 p.m.
- Wednesdays from 8 a.m. to 1 p.m.
- Thursdays from 8 a.m. to noon
- Best days to post on Facebook: Mondays through Thursdays
- Worst days to post on Facebook: Sundays
Do not appear alarmed. 90% of marketers use Facebook as their primary platform globally, and this trend doesn’t appear to be changing. In recent years, there has been an intriguing shift in how often engagement times coincide with regular work hours as opposed to very early morning hours. In what ways does this affect marketers?
Mondays through Thursdays, from 8 a.m. to 1 p.m., are the best times to send Facebook messages. Only the extremely early hours of Fridays through Mondays, often from midnight to four in the morning, are considered “off” hours for posting on Facebook.
Businesses may target the appropriate audiences with their material at the appropriate times with a strong Facebook marketing plan. Keep in mind that engagement depends on both how frequently and what you post on social media. Every social media platform does not always interpret social material properly. Posting the appropriate material on the appropriate platform has an impact.
Best Times to Post on Instagram
- Best times to post on Instagram:
- Mondays from 10 a.m. to noon
- Tuesdays from 9 a.m. to 1 p.m.
- Wednesdays from 10 a.m. to 1 p.m.
- Fridays from 9 to 11 a.m.
- Best days to post on Instagram: Tuesdays and Wednesdays
- Worst days to post on Instagram: Sundays
Instagram comes in second with 79% of the global market share, behind Facebook. Not surprisingly, marketers and consumers both rank Instagram as the second-most popular medium for customer care, behind Facebook. Reels account for 30% of time spent on the Meta-owned site, where the fight for short-form video between Instagram and TikTok is still fierce.
In general, between the hours of 9 a.m. and 1 p.m. on Mondays, Tuesdays, Wednesdays, and Fridays are the best times to post on Instagram. Similar to Facebook, the “off” hours are every day of the week from midnight to four in the morning.
Since its days as a photo-only app, Instagram has greatly expanded. The app, which has about 2 billion monthly active users, is now a platform for sharing creative content of all kinds, including pictures, videos, reels, and live streaming. Through its e-commerce capabilities, it also offers a way to cooperate and associate with other businesses and generate income.
The Instagram algorithm might change at any time. Achieving success on the platform requires a careful balance between publishing engaging and entertaining material on a regular basis. That’s a lot to demand from every piece of material that is released. However, utilising that as a benchmark might support your Instagram marketing initiatives.
Best Times to Post on LinkedIn
- Best times to post on LinkedIn Company Pages:
- Tuesdays and Wednesdays from 10 a.m. to noon
- Best days to post on LinkedIn Company Pages: Tuesdays through Thursdays
- Worst days to post on LinkedIn Company Pages: Weekends
LinkedIn interaction timings are consistent with regular work hours, which is not unusual for a social media platform geared towards professionals. Midday is when there is a concentration of high involvement, and it doesn’t last very long after the conclusion of the workday. The weekend sees a large decline in interaction, making it less likely that people will view your LinkedIn material.
It seems natural that most audiences interact with this material during the course of their working day, given that LinkedIn content is focused on professional thought leadership and career progress. The best times to publish on LinkedIn are Tuesdays and Wednesdays between 10 a.m. and noon. By midday, the site was buzzing.
LinkedIn is a website that focuses on business and jobs, but it’s more than just a job board and networking tool. LinkedIn offers a forum for expert advocacy and storytelling from both companies and workers. Contributors of all ranks may offer their subject-matter knowledge, spark discussions that disrupt “business as usual,” and support established professionals all across the world.
LinkedIn is significant for a variety of business prospects, with over 900 million users in 200 countries and regions. On LinkedIn, companies are developing new strategies for generating leads, locating co-marketing partners, showcasing their corporate cultures, and luring top talent. It seems natural that posting and participation take place during work hours, given the increased business opportunities LinkedIn offers.
Best Times to Post on Pinterest
- Best times to post on Pinterest:
- Tuesdays at 1 p.m.
- Wednesdays from 1 to 3 p.m.
- Thursdays from noon to 2 p.m.
- Best days to post on Pinterest: Wednesdays through Fridays
- Worst days to post on Pinterest: Sundays and Mondays
Users may study and find items, trends, designs, and more on Pinterest, the visual search engine. While not all brands may use the platform, those that do are aware of its advantages.
This year, Sprout added a new feature: the optimal times to publish on Pinterest. Practically all hours of the day and practically every day of the week see user interaction with content. Tuesdays, Wednesdays, and Thursdays about 1 p.m., plus an hour before or after, are the best times to post on Pinterest. It’s interesting to see that Wednesdays at 6 a.m. are a popular time for Pinterest posting.
Engagement periods may depend on when people are looking through their feeds and the Pinterest algorithm, but you shouldn’t let that stop you from planning social media postings for those times on your calendar.
Best Times to Post on TikTok
- Best times to post on TikTok:
- Tuesdays from 2 to 6 p.m.
- Wednesdays from 2 to 5 p.m.
- Thursdays from 3 to 5 p.m.
- Best days to post on TikTok: Tuesdays and Wednesdays
- Worst days to post on TikTok: Sundays
TikTok, the newest digital platform on our list, has gained popularity and grown greatly in half the time of the others. TikTok has a competitive staying power thanks to its over 1 billion active users worldwide, who spend approximately 20 hours per month using the app.
Tuesdays from 2 to 6 p.m., Wednesdays from 2 to 5 p.m., and Thursdays from 3 to 5 p.m. are the best times to publish on TikTok. Users are searching for afternoon entertainment boosts during the times when platform interaction is at its best. However, generally speaking, app engagement is stronger on Tuesdays through Thursdays from mid-morning through the afternoon (9 a.m. to 5 p.m.).
Future market trends will change swiftly; therefore, it’s critical to comprehend how they begin, develop, and affect Understanding these forces, moments, or signals can help you develop a TikTok trend plan that you can use rather than reacting to the platform’s trends.
Best Times to Post on Twitter
- Best times to post on Twitter:
- Tuesdays from 9 a.m. to 2 p.m.
- Wednesdays from 9 a.m. to 1 p.m.
- Thursdays from 9 a.m. to 2 p.m.
- Fridays 9 a.m. to noon
- Best days to post on Twitter: Tuesdays through Thursdays
- Worst days to post on Twitter: Sundays
Twitter has continually served as the venue for in-the-moment discussions and breaking news. The year 2022 didn’t finish with trending topics or breaking news on Twitter. When participating in popular subjects, brands must be timely while still keeping their core values in mind.
When compared to the previous year, Twitter’s peak engagement periods increased dramatically, with weekday hours generally falling between late morning and lunchtime. Tuesdays through Fridays from 9 a.m. to noon are the best times to post on Twitter.
This may indicate a desire for enjoyment as well as an interest in the day’s unfolding news and developments. Remember that many businesses use Twitter as an adjunct to more traditional customer assistance channels in their customer care strategies. Through proactive social listening, brands should maintain the trust that exists between them and their consumers.
