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Introduction to Web Analytics

What is Web Analytics?

Web analytics is the action of analyzing the behavior of visitors to your Web site. The use of Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.

What is Google Analytics?

Google Analytics is a website of analytics service offered by Google that provides real-time statistics and analysis of user interaction of your website.

How to create an account on Google Analytics

Go to the site of Google analytics (

Click on signup.

Fill your name, website name, website URL, and select an industry category and reporting time zone.

Read the data sharing setting, check the boxes next to the option that you want.

Click on Get Tracking ID.

Attach the tracking id with your website.

How to analyse your website on Google Analytics

There are a few terms you should know

Account – Here you can add multiple properties in one account or have a multiple accounts for different properties.

Property – Property is your website or your app you want to track.

Tracking ID – Tracking id is the unique code that you attach in your website and allows Google Analytics to know about customer behavior.

Real Time - The Real-Time is a Google Analytics reports, who monitor activity on your website by moment-to-moment and tells about how people are reacting to your site.


Overview - The Overview part gives tells you what’s happening on your website at any given moment. Here you will see how many visitors are on your website at the current moment which pages they are spending more time, the top overall traffic sources.

Location - The Locations part tells you which countries your active traffic is come from. You can filter your data by country by clicking on one of the options in the list or on one of the points on the map.

Traffic Sources - The Traffic Sources part tells you, your current visitors come from which medium, website, and keyword they search on the search engine or browser.  The data is organized by Medium, Source and the number of visitors from each one.

Content - The content part tells you which pages your viewers are spending more time on, including the page URL and you can also see the percent of active viewers that are on each page.

Conversion - The Conversions part tells you which goals active visitors are completing your goal. You will also learn the total number and the percentage of active users who have completed your goal.

Audience - An audience is the visitors to your website.

Active users - Active users part tells you which viewers are on your website in the current time and also tells how many viewers are online on your website.

Demographics - The Demographics part in Google Analytics tells you the age and gender of your website audience, and how different age and gender groups of audience behave differently on your site.

Interest - Interest reporting part tells you something brand new to Google Analytics. This report helps you identify which pages visitors are interested in.

GEO - Importing geographical data enables the mapping of geographical IDs to custom regions, allowing you to report on and analyze your Analytics data in ways that are better aligned with your business' organization.

Mobile - This part tells you your visitors come from where and which mobile or desktop.

Behavior - Google Analytics Behavior Analysis help you improve your visitors' experiences, meet their needs and guide them toward conversion.

Benchmarking - Benchmarking is in Google Analytics, compares your site's performance to previous results and to your industry's average. It gives valuable context to your business, gives insights into industry trends, and helps to compare your indicators to competitors.

Acquisition - In Google Analytics Acquisition part, tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.

Bounce rate - Percentage of the audience that sees only a single page and then leave.

Landing Page - Landing page in Google Analytics shows you which pages are the most frequent landing pages so you can track down where those visitors are coming from and what's working on those top pages that are attracting customers. You'll find this across different reports under the landing page column.

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